Lakadong turmeric, hill ginger, smoke-dried Naga chilli and wild forest honey — bought straight from 2,388 farming families across India's Northeast. No middlemen, no blending, no guessing where it came from.
We started with the two crops the Northeast already grows better than anywhere else. The rest of the shelf follows as farmers are onboarded.
Assam, Arunachal Pradesh, Nagaland, Manipur, Mizoram, Tripura, Meghalaya — and Sikkim, the eighth, just west of them. Together they hold some of the best growing conditions in India and almost none of the shelf space.
Hillroot opens in the Meghalaya and Manipur clusters, then widens east and north as cooperatives are onboarded and certified.
Ordinary supermarket turmeric carries around two per cent curcumin. Lakadong, grown on the slopes above the Myntdu river in Meghalaya, tests between seven and twelve. It is arguably the strongest turmeric on earth, and until recently almost all of it left the hills wet, unbranded, at a price set by somebody else.
Two hundred and fourteen women now dry, grind and pack it themselves.
Each cooperative agrees a floor price before the season. We buy at or above it — never below, never renegotiated after harvest.
Every lot is graded to one published standard and sent to an independent laboratory for residue and active content.
Packed at the Guwahati hub and shipped to you. The cooperative's name is printed on the pack, not hidden in a supply chain.
Settlement reaches the cooperative's own account within 48 hours of despatch. Our commission is published on this site.
Hillroot is one shelf with two doors — a household ordering a hundred grams, and an importer ordering a tonne, buy from the same verified lots.